What voice assistants like Alexa find out about you – and the way they use it

By simulating faux individuals whereas interacting with widespread sensible voice assistants, equivalent to Amazon’s Alexa, Google Assistant and Apple’s Siri, researchers have uncovered the completely different approaches every system takes to studying customers’ private preferences and habits.

“I don’t know that consumers have the intuition that when you’re talking out loud, that also could potentially be used to profile you and then target you with ads,” says David Choffnes at Northeastern College in Massachusetts.