The Canadian Tourism Knowledge Collective, a groundbreaking knowledge and analytics platform, was not too long ago unveiled, promising to remodel the Canadian tourism sector and drive vital financial development. This progressive, safe, centralized platform leverages knowledge to reinforce Canada’s place on the worldwide stage.
The platform was formally launched through the Lodge Affiliation of Canada’s Annual Convention in Montreal. This initiative is a collaborative effort amongst Vacation spot Canada, Statistics Canada, and the Division of Innovation, Science and Financial Improvement. It’s a pivotal component of Vacation spot Canada’s 2030 Technique, titled ‘A World of Opportunity’.
Launched only a week earlier, the technique presents formidable objectives for enhancing Canada’s tourism sector. It goals to raise Canada’s place within the international tourism rankings and doubtlessly generate annual revenues of as much as $160 billion.
The revealing of the Knowledge Collective coincides with the current publication of the World Financial Discussion board’s Journey and Tourism Improvement Index 2024, which signifies that Canada has moved up two spots to eleventh place. Nevertheless, additional efforts are wanted to interrupt into the highest seven and improve Canada’s aggressive edge.
The platform has gained popularity of its vital affect and potential, securing the Greatest Use of AI for Not-for-Revenue or Non-Industrial Functions Award on the 2024 DataIQ AI Awards in Miami.
“Artificial intelligence and big data are changing our world – including the tourism industry,” says The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister liable for the Financial Improvement Company of Canada for the Areas of Quebec. “That’s why Destination Canada is launching the Canadian Tourism Data Collective, harnessing the power of data and AI to help the sector make smarter decisions. Congratulations to Destination Canada for its leadership and innovation. This will be a big step forward for Canadian tourism!”
“The Data Collective showcases Canadian innovation empowering tourism businesses from coast to coast to coast to create a unique competitive advantage for Canada,” says Meaghan Ferrigno, Chief Monetary Officer and Chief Knowledge and Analytics Officer, Vacation spot Canada. “By this groundbreaking platform, Canadians can have entry to game-changing know-how that may facilitate well timed and knowledgeable decision-making, affect funding, and drive financial development.”
Using the subtle know-how of the Google Cloud Platform, this initiative offers up-to-date, pertinent, and actionable insights for numerous stakeholders, together with native communities, tourism companies, governmental our bodies, small enterprises, and enormous traders, empowering them to make knowledgeable choices.
“The Data Collective allowed us to bring together the best and the brightest minds in the tech and tourism sectors to develop a system that is not only accessible by stakeholders across the entire tourism industry but provides a comprehensive picture of the state of the sector, from remote communities all the way up to the national level,” says Ferrigno.
“Our goal is to ensure a collaborative approach to propelling Canada into the top seven global tourism destinations by 2030, and key to this is access to timely and reliable insights that identify opportunities for growth.”
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