Thursday, June 20, 2024
Studying Time: 4 minutes
TUI Group is actively increasing its world footprint by specializing in sub-Saharan Africa, aiming to capitalize on the rising tourism potential within the area. This strategic transfer is a part of the corporate’s broader effort to diversify its operations and improve its market presence in rising vacationer locations, recognizing the distinctive cultural and pure assets that sub-Saharan Africa presents to vacationers.
To speed up this development, TUI is implementing a number of initiatives, together with partnerships with native tourism companies and investments in sustainable tourism tasks. These efforts are designed to not solely increase TUI’s presence within the area but additionally contribute positively to native economies and the preservation of pure and cultural heritage, aligning with world sustainability targets.
Following a go to to Zanzibar and Kenya and the opening of the primary lodge of the brand new TUI model The Mora in Zanzibar, CEO Sebastian Ebel mentioned: “Africa has great potential: culturally, scenically and economically. Demographically, we are encountering a young, dynamic society, which is a decisive advantage for a service industry. We are already represented on the west coast with Cape Verde and Senegal, and in the north with Egypt, Morocco and Tunisia. Now another African cluster is being created on the east coast on the Indian Ocean. We are taking a holistic approach – environmental, social and economic sustainability are at the heart of our strategy when developing new destinations.” He sees specific potential for the Robinson membership model and for TUI Blue. Ebel introduced two extra Robinson Golf equipment in Africa: on Zanzibar and on the Cape Verdean island of Boa Vista. “The decisions have been made, the architects and designers are working. Construction will begin shortly,” mentioned Ebel.
TUI is already one of many main worldwide leisure lodge firms with round 420 accommodations and resorts underneath its personal manufacturers. This phase of the Group is rising repeatedly and is extremely worthwhile. The lodge enterprise is typically nonetheless perceived as being overshadowed by the tour operators within the Group. “Our tour operators provide access to sales markets and customers all over the world. The hotel and cruise companies stand for the customer experience at the holiday destination – special places that we create with our brands such as Robinson, TUI Magic Life, TUI Blue and RIU. TUI is a leading developer, investor and operator when it comes to new destinations and holiday experiences. After West Africa, we see great potential in East Africa – not only for guests from Europe, but also for new guests from North and South America and the Middle East. This is in line with our strategy: profitable growth through more products and new customers.”
When crafting new locations, TUI leverages its built-in enterprise mannequin, combining top-tier tour operators, accommodations, cruises, experiences, native actions, and its personal airline all underneath one roof. TUI’s complete strategy permits for the collaborative improvement and enlargement of recent vacationer locales with native companions, guaranteeing financial, ecological, and social sustainability. Particular emphasis is positioned on renewable power manufacturing, pure useful resource conservation, housing options for rising populations, and enhancing native engagement by means of the utilization of native services and products. The TUI Care Basis, backed by the Group, has been energetic throughout varied sub-Saharan African nations for years. In Zanzibar, this unbiased basis has been devoted since 2016 to offering coaching for deprived people, notably younger girls, bolstering younger creatives, and supporting native small companies. Moreover, the TUI Care Basis just lately initiated a reforestation program, TUI Forest, in each Zanzibar and Kenya.
TUI is establishing a brand new vacation spot cluster in Zanzibar, introducing extra of the Group’s lodge manufacturers, expanded flight choices, and novel experiences for vacationers. Final week noticed the inauguration of The Mora Zanzibar, the fourth Group lodge on the island, enhancing the prevailing assortment of three accommodations from the RIU and TUI Blue manufacturers. Additional initiatives on the archipelago are underway, promising to progressively enrich TUI’s lodge choices within the years forward, together with a brand new Robinson Membership. This technique mirrors the profitable improvement in Cape Verde, the place TUI reworked the islands of Sal and Boa Vista right into a bustling vacation hotspot, now among the many Group’s most favored year-round locations.
Peter Krüger, Member of the Government Board and CEO Vacation Experiences: “We will continue to expand our leading position in the international leisure hotel industry and rely on TUI’s unique positioning. With our integrated business model, we are the preferred development partner for many destinations. In the coming years, we will also have an even stronger presence in Africa with our 12 own, differentiated and strong hotel brands such as Robinson, TUI Blue and RIU. This will also enable us to reach new guests – both via TUI’s tour operators and via our new global hotel distribution platform.”
TUI’s lodge portfolio is increasing throughout different nations in sub-Saharan Africa as effectively. New accommodations are set to open in Senegal and The Gambia, whereas the already thriving lodge operations in Cape Verde will proceed to broaden past the islands of Sal and Boa Vista within the upcoming years, bolstering the Group’s presence in West Africa. Moreover, in East Africa, Kenya joins Zanzibar on TUI Motels & Resorts’ development agenda.
Sebastian Ebel: “TUI’s strategy is clearly focussed on profitable growth. This means that we are tapping into new customer segments and developing new destinations. Especially in sub-Saharan Africa, many countries with their unique natural treasures, cultural wealth and great hospitality have enormous development potential in tourism. We want to leverage this together with our local partners.”
