It’s clear that Gen Z has an affect on app consumption. Often called the “mobile-first generation,” they make up about 40% of all cellular customers worldwide. Interested by their preferences, we not too long ago contacted the app intelligence agency Appfigures, which offered an summary of the 50 most downloaded apps by Gen Z this yr.
Because of privateness guidelines, we have been unable to acquire knowledge for customers aged 13 to 17. The agency solely shared whole obtain numbers for customers aged 18 to 24, and the info is proscribed to customers within the U.S., so it doesn’t present an entire image. Even so, this offers us an thought of the preferences among the many older phase of this era.
From common e-commerce and social media platforms to photograph enhancing instruments, let’s take a more in-depth have a look at the apps which have resonated with this demographic in 2024.
Primarily based on knowledge from iOS and Android customers within the U.S., essentially the most downloaded app from January to October was Temu, the favored on-line market that provides practically each sort of product you may consider at closely discounted charges.
Gen Z younger adults have downloaded the app 41.98 million instances, indicating that the huge choice of reasonably priced gadgets is very interesting to this explicit group regardless of their dedication to sustainability and the continuing debates round quick style. Temu additionally bets on gamification methods to encourage buyers, equivalent to coupons, rewards, and free presents.
In distinction to Temu, its competitor, Shein, managed to garner solely 14.68 million new downloads. The determine doesn’t essentially replicate a dwindling curiosity within the app. As a substitute, it means that this particular demographic of younger adults might have already put in it on their units.
Not surprisingly, TikTok is in second place subsequent to Temu with 33.23 million downloads. The short-form video app is common amongst customers aged 18 to 24 for a number of causes, the obvious being that it serves as a go-to supply for fast-paced, simply digestible content material. Curiously sufficient, the Gen Z-dominated app can be most popular as a search engine over Google.
One other main video platform, YouTube, stays common amongst Gen Z younger adults. Over a span of round 10 months, the cellular app amassed 14.03 million new installs, Appfigures famous. Whereas this quantity shouldn’t be as excessive as TikTok’s, it nonetheless signifies vital engagement amongst this group.
Additionally they appear to be driving progress within the brief drama app trade. One of many newest apps gaining consideration is ShortMax, which options about 1,000 brief movies throughout numerous genres, together with drama, romance, and mysteries. Knowledge exhibits that 18- to 24-year-olds have put in the app over 10 million instances thus far in 2024.
Along with their spending and streaming habits, Gen Z younger adults have additionally been downloading Meta’s household of apps. Threads tops the listing at 32.32 million installs, adopted by WhatsApp at 28.42 million, Instagram at 26.29 million, Fb at 20.58 million, and Messenger at 17.63 million.
Since Threads was the latest to launch, it is sensible that it has extra new downloads. Moreover, there appears to be renewed curiosity in Fb following the redesign geared toward partaking this social media-savvy era. (Whereas we can’t definitively decide whether or not the replace immediately influenced the spike in downloads, it’s price noting the potential correlation.)
Google, one other tech large, has additionally amassed an honest quantity of downloads thus far this yr. The search engine app noticed 17.65 million installs, whereas different Google-owned merchandise Chrome and Meet noticed 10.19 million installs and 9.63 million, respectively. In the meantime, Google Drive garnered 7.22 million downloads, and Google Photographs had 6.79 million.
One other not-so-shocking discovery was that OpenAI’s ChatGPT continues to be favored amongst 18- to 24-year-olds, gaining 24.63 million app installs. With many Gen Z younger adults both beginning faculty or getting into the early phases of their careers, ChatGPT has emerged as a popular useful resource for instructional functions and profession steerage. A survey performed by Finest Faculties revealed that 43% of school college students have admitted to utilizing ChatGPT or related AI instruments.
One other AI-powered app getting traction was AI research companion Gauth. The app, developed by TikTok guardian firm ByteDance, achieved 8.37 million new installs. Whereas it has existed since 2021, Gauth noticed a surge in downloads earlier this yr, changing into the second most downloaded training app for iOS units within the U.S. in April.
For Gen Z, photograph sharing and social media apps are integral to their day by day lives. So it’s secure to say that a whole lot of these kind of platforms would make it to the listing.
Along with Threads and Instagram rating extremely, ByteDance’s CapCut is one other platform favored by Gen Z younger adults. The video enhancing app is understood for its vary of results and filters, making it simple to add edited content material to TikTok and different appropriate platforms. Knowledge signifies that the app noticed 21.72 million new downloads.
One other app from ByteDance, Lemon8, has additionally gained some traction amongst this age group, with 7.7 million downloads. Though this Instagram copycat has been sluggish to develop within the U.S., it appears to be making progress with its audience.
Others on the listing embrace Snapchat with 19.16 million installs, adopted by Telegram with 13.12 million, Pinterest at 8.23 million, Reddit at 8.06 million, and X at 7.58 million.
Thus far this yr, Netflix has been the highest streaming service to draw essentially the most 18- to 24-year-olds with 15.67 million installs. Prime Video and Disney+ aren’t far behind, with 12.86 million and 11.68 million downloads, respectively. Max, Peacock, and Tubi every have round 7 million downloads or extra.
And it seems the music streaming app capturing a lot of curiosity amongst Gen Z younger adults is none aside from the main platform, Spotify. This app has attracted 10.45 million downloads, highlighting its vital attraction to this age group.
Lastly, we took a have a look at obtain knowledge for fee apps to find out which platforms are hottest amongst younger adults for making purchases, splitting payments, and sending suggestions. PayPal, a longtime participant out there, skilled a leap in new downloads, totaling 13.92 million. Venmo adopted with 7.8 million downloads, whereas Money App recorded 6.9 million downloads.
