Staff Liquid, the worldwide skilled esports group, launched MyBlue, a local fan engagement platform constructed on the Sui blockchain and good contact platform.
The launch of MyBlue is the results of a collaboration between Staff Liquid and Mysten Labs, the unique contributor to Sui. The 2 events introduced their partnership in February 2024.
Collectively, Mysten Labs and Staff Liquid are reimagining fan loyalty, empowering followers to unlock unique, one-of-a-kind digital rewards with low-cost, environment friendly transactions, customizability, and the unparalleled pace of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Staff Liquid’s unique fan platform launched in late 2020. With MyBlue, followers will get their very own soulbound avatar of Blue, Staff Liquid’s mascot, that they’ll customise with digital objects earned by finishing quests.
These collectibles will embody memorabilia of essential moments of their fan journey, in addition to enjoyable objects that allow fan customization and self-expression. To earn these things, customers full quests by interacting with Staff Liquid, like watching dwell esports matches or participant streams, responding to social media posts, chatting with the neighborhood on Discord, submitting memes or phrases of encouragement to groups, answering quizzes, and extra.
Followers may also unlock extra rewards and worth, corresponding to signed jerseys, TL retailer reductions, in-game forex, unique merch and participant entry, and even one-of-a-kind experiences like journeys to an esports occasion.
“We’re excited to launch MyBlue to our fans, as well as the wider esports and gaming communities,” mentioned Steve Arhancet, co-CEO of Staff Liquid, in an announcement. “Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform. Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can’t wait for all our fans to get their own Blue.”
With the launch of MyBlue, Staff Liquid and Mysten Labs mentioned they’re redefining fan engagement by offering followers with significant interactions inside the Sui ecosystem. The customized Blue and all earned objects can be saved on Sui, giving customers true possession of their particular person fan journey. Moreover, customers create their MyBlue account via Mysten Labs’ product, zkLogin, which permits simplified entry to blockchain apps on Sui by way of signing in with acquainted net credentials, like Google and Twitch.
“Seeing Team Liquid push the boundaries of what’s possible in esports and onchain experiences is extremely validating,” mentioned Anthony Palma (an ace Name of Responsibility participant), head of gaming partnerships at Mysten Labs, in an announcement. “Through integrating Sui, Team Liquid fans will have a frictionless journey on MyBlue, acquiring collectibles to showcase their fandom without the need for a deep understanding of the underlying blockchain technology the platform is built on. Through our partnership with Team Liquid, Mysten Labs gives MyBlue users a unique experience to customize avatars, complete quests, and earn rewards.”
Staff Liquid will host a celebration occasion on Thursday, November 14 for the launch of MyBlue on twitch.television/teamliquid, from midday to 4 pm Pacific time. Followers will have the ability to earn prizes by digitally taking part in the world’s largest crane sport and by coming into the “Ultimate TL Fandom Kit” giveaway that features a TL retailer purchasing spree, and an Alienware peripherals package deal, and a customized Blue plushie and corresponding distinctive merchandise for his or her MyBlue.
Staff Liquid, based in 2000, has gained greater than $53 million throughout 7,000 tournaments thus far. Sui is a first-of-its-kind Layer 1 blockchain and good contract platform designed from the underside as much as make digital asset possession quick, personal, safe, and accessible to everybody.
Its object-centric mannequin, primarily based on the Transfer programming language, permits parallel execution, sub-second finality, and wealthy on-chain belongings. With horizontally scalable processing and storage, Sui helps a variety of purposes with unmatched pace at low price.
Mysten Labs is a group of main distributed techniques, programming languages, and cryptography specialists whose founders had been senior executives and lead architects of pioneering blockchain initiatives. The mission of Mysten Labs is to create foundational infrastructure for Web3.
