Scopely introduced a number of key milestones achieved so far: $10 billion in lifetime income for its cell video games and a billion downloads throughout its portfolio.
In an unique for GamesBeat, Scopely stated it hit these milestones in 2024 and its gamers have additionally clocked greater than 15 billion hours in playtime so far.
Gamers have clocked these hours within the Los Angeles-based firm’s video games like Monopoly Go!, Stumble Guys, Marvel Strike Power, Star Trek Fleet Command and Cube With Buddies.
I’ve written in regards to the launch of every certainly one of these video games and coated Scopely because the starting. I at all times thought its method to partnering with sport builders was sensible, and its method to buying customers was fascinating. But it surely was one amongst many cell sport firms and its success was by no means assured. It took the wild success of Monopoly Go! — six years within the making — and the $4.9 billion acquisition by Savvy Video games Group to cement its lead.
Scopely’s momentum is difficult to disregard. The model is now the No. 1 cell video games firm within the U.S. and among the many prime 5 on this planet exterior of China.
From humble beginnings to international powerhouse
Eunice Lee, COO of Scopely, talked about how the corporate turned profitable with its Scopely “operating system” and “learning machine” on the current GamesBeat Insider Sequence: Hollywood and Video games occasion on December 12.
Scopely’s success didn’t come in a single day. The truth is, it’s greater than 13 years within the making.
In a current firm weblog reflecting on the corporate’s milestones, co-CEOs Walter Driver and Javier Ferreira acknowledged the lengthy – and generally painful – journey, writing: “While we celebrated a number of public wins this year, they were a result of years of hard work and passion. Having a long-term mindset is critical to game-making, and often comes with struggles unseen. But our Scopeleans continue to persevere through it all, which is what makes this industry and Scopely so special.”
Based in 2011 in Los Angeles, Scopely was constructed on the deep-rooted conviction that cellphones had been the subsequent nice discussion board for leisure. With simply 10 workers, the corporate launched its first iconic sport “Dice With Buddies” in Could of its founding yr.
The social cube sport had a robust begin, amassing a devoted viewers. It wasn’t till 2014 when the franchise actually hit its stride after Scopely landed certainly one of its first main IP partnerships: a cope with Hasbro for the rights to Yahtzee. In 2015, the Cube franchise expanded to incorporate “Yahtzee With Buddies.”
Greater than a decade later, Scopely’s Cube franchise stays Scopely’s longest-running franchise, attaining effectively over $1 billion in lifetime income.
The corporate itself has additionally grown exponentially. With greater than 2,400 workers and places of work in over a dozen nations, Scopely has constructed a slate of video games that touches nearly each style and each platform.
Embracing a cross-platform future
Whereas the corporate’s roots lie in cell leisure, pushing the boundaries of cross-platform play is a part of Scopely’s ongoing technique. 2024 marked the gamemaker’s first foray into launching a mobile-to-console product, bringing “Stumble Guys” for Xbox, PlayStation, and Nintendo Change.
“We had a lot of firsts this year with our teams taking big swings to drive innovation for our players,” wrote Driver and Ferreira.
Stumble Guys followers are not sure to a single system to play the social gathering battle royale sport, and Android and iOS customers can now seamlessly work together with console-first gamers. Because of this, the corporate has added tens of millions to the engaged and lively international neighborhood of Stumblers.
Driver and Javier be aware we will anticipate extra platform-agnostic video games sooner or later from Scopely, acknowledging the Stumble Guys console push “also built the capabilities for other Scopely teams to deliver experiences on new platforms.”
The Scopely tradition
Scopely attributes a lot of its success over the past 13 years to its distinctive work tradition, pushed by ambition, an embrace of failure, and above all else, a dedication to studying.
Early in its founding, Driver and staff established key tradition tenets that proceed to form how Scopely operates right now: play to win; care deeply; ignite ardour and earn loyalty; iterate to greatness; and embrace the journey.
In keeping with its co-CEOs, these tenets enabled Scopely to garner over 100 awards this yr – probably the most in firm historical past. Recognitions included 1 No. Cell Sport Maker on PocketGamer.biz’s Prime 50 checklist, Finest Writer by PocketGamer.biz and GamingOnPhone, Sport of the Yr for Monopoly Go! and Time Journal’s 100 Most Influential Firms within the World.
As Lee famous in her fireplace chat with gaming veteran Shelby Moledina, Scopely management typically cites the corporate’s Studying Machine tradition – constructed on open communication to rapidly share learnings throughout groups – as the explanation the gamemaker has been in a position to develop so quickly, win throughout a wide range of genres and platforms, and break new floor in relation to income metrics.
Nonetheless, Ferreira and Driver are fast to acknowledge Scopely’s function goes far past a steadiness sheet: “Whereas income trajectory will be an indicator of success, it’s not the explanation we do that work. Each Scopelean exhibits up every day to intention to make life higher for tens of millions of individuals by way of play.
This dedication, in flip, supplies us the liberty to put money into new alternatives, new video games, and new experiences for gamers across the globe.”
