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PRG Hospitality Group, the unbiased lodge model recognized for award-winning locations equivalent to Sparrows Lodge, Sands Resort & Spa, and White Water Cambria, has unveiled its newly reimagined mother or father model, Frequent Thread Motels. This new id will exchange the PRG moniker throughout all elements of gross sales, advertising, branding, and company relations. Frequent Thread Motels’ new portfolio web site, branding, and messaging are designed to cohesively characterize their imaginative and prescient of latest, design-centric boutique hospitality.
The present assortment of Frequent Thread Motels in California contains Casa Laguna Resort & Spa in Laguna Seaside; The Prospect Hollywood in Los Angeles; Sands Resort & Spa, Vacation Home, Sparrows Lodge in Palm Springs; San Luis Creek Lodge in San Luis Obispo; and White Water Cambria and Cambria Seaside Lodge within the coastal enclave of Cambria, Central California. All present and future properties, together with upcoming locations in Carmel-by-the-Sea and Paso Robles, California, shall be branded below the Frequent Thread Motels umbrella. This contains their signature on-property eating places and spas, equivalent to The Pink Cabana at Sands Resort & Spa and The Barn Kitchen at Sparrows Lodge. The group’s first lodge property, Colony Palms Resort in Palm Springs, debuted in 2008 and was offered in 2012.
“Common Thread represents an important and inspiring evolution for our company,” stated David Dittmer, co-founder of Frequent Thread Motels (previously PRG Hospitality Group). “Our hotels have become synonymous with a very special hospitality experience that puts design, personalized amenities, and a true sense of relaxed luxury at the forefront and we feel that this new brand vision captures that approach beautifully.”
Frequent Thread’s new web site showcases a whole aesthetic rebranding for the corporate, that includes a reimagined brand, model narrative, imagery, video content material, and storytelling. Each inside and exterior communications embrace the Frequent Thread ethos, “behind every stay, there is a story.” The model’s social media channels and inside company platforms may even mirror this new id. Visitors can stay up for new brand-wide choices quickly.
Frequent Thread accommodations, together with Casa Laguna Resort & Spa, The Prospect Hollywood, Sands Resort & Spa, Vacation Home Palm Springs, and White Water Cambria, have been featured on Condé Nast Traveler’s coveted Scorching Record and in publications equivalent to VOGUE.com, Forbes.com, The New York Instances, Architectural Digest, The Monetary Instances, The Wall Avenue Journal, and goop. Lately, San Luis Creek Lodge, Sparrows Lodge, Vacation Home Palm Springs, and The Prospect Hollywood obtained One Key award designations from the MICHELIN Information. The model’s inventive companions embrace famend designers Martyn Lawrence Bullard and Nina Freudenberger, amongst others.
“We began our hospitality journey with the Colony Palms which cemented our passion for the potential of independently minded hotels and we are immensely proud to celebrate the continued growth and progression of our brand and portfolio with the debut of Common Thread Hotels,” stated Britten Shuford, co-founder of Frequent Thread Motels (previously PRG Hospitality Group).
“As long-time collaborators, I’ve had the pleasure of watching this team turn decades of experience in hospitality and service into some of the most special destinations in California,” stated Bullard. “Weaving them all together under a cohesive, focused vision – both aesthetically and physically – will add even more allure and presence to their beautiful portfolio of small hotels as it continues to grow and expand.”
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