Picsart, a photo-editing startup backed by SoftBank, introduced on Thursday that it’s partnering with Getty Photos to develop a customized mannequin to deliver AI imagery to its 150 million customers. The corporate says the mannequin will deliver accountable AI imagery to creators, entrepreneurs and small companies that use its platform.
The mannequin shall be constructed from scratch and shall be skilled solely on Getty Photos’ licensed inventive content material. The corporate says the partnership will allow Picsart subscribers to generate their very own distinctive photos, with full business rights. Customers will be capable of use any of Picsart’s modifying instruments so as to add to or customise the belongings.
By creating its personal mannequin skilled solely on licensed content material, Picsart plans to provide its customers entry to protected AI inventive instruments at a time when there are rising issues relating to AI-generated photos and copyright points.
Picsart’s AI lab, PAIR, is constructing the mannequin. The staff will make the mannequin accessible by the corporate’s personal API companies.
“Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand,” stated Picsart CEO and founder Hovhannes Avoyan, in a press release. “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”
Picsart plans to launch the mannequin later this yr.
The corporate can be integrating Getty Photos video content material into Picsart’s platform and making it out there to Plus members.
Picsart isn’t the primary startup that Getty Photos has partnered with for accountable AI imagery, because it additionally partnered with AI picture generator, Bria, and Runway, a startup constructing generative AI for content material creators.
