Tuesday, December 10, 2024
MHT goals to foster a strong partnership between Oman’s tourism business and Southeast Asia, enhancing product selection and tapping into untapped market segments.
The Ministry of Heritage and Tourism (MHT) is planning to ascertain a consultant workplace in Singapore to advertise Oman as a top-tier journey vacation spot throughout Southeast Asia, notably concentrating on markets in Malaysia, Indonesia, and Thailand.
This initiative seeks to spice up Oman’s presence as an important journey spot, strengthen commerce partnerships, and entice extra vacationers from the area. The appointed consultant shall be instrumental in executing Oman’s advertising and marketing technique, which incorporates fostering enterprise relationships, elevating consciousness in regards to the nation’s various points of interest, and positioning Oman as a primary vacation spot for conferences, incentives, conferences, and exhibitions (M.I.C.E).
To this finish, MHT has issued a young for a agency to drive co-marketing collaborations with worldwide commerce companions, educate business stakeholders on Oman’s distinctive choices, and improve its participation in commerce occasions.
MHT envisions a powerful partnership between Omani and Southeast Asian tourism industries to diversify product choices and attain rising market segments.
A key a part of this technique shall be to make the most of media relations to painting Oman as a must-visit vacation spot. The agency will have interaction with journalists, influencers, bloggers, and vloggers to safe protection throughout varied digital, print, and broadcast channels. Moreover, the agency will work to reinforce Oman’s attraction as a MICE vacation spot and handle any potential challenges to its tourism status in these markets.
The tender highlights the significance of robust collaboration with MHT’s international communications company to take care of constant model messaging and efficient advertising and marketing campaigns. The chosen agency shall be required to supply common experiences on its actions and outcomes, making certain alignment with the ministry’s annual tourism technique.
Firms involved in collaborating are inspired to submit proposals outlining their methods for enterprise growth, commerce advertising and marketing, and media relations. Proposals shall be assessed primarily based on their potential to generate vital outcomes and improve Oman’s visibility within the extremely aggressive Southeast Asian tourism sector.
The sale of the tender doc concluded on December 8, with the deadline for bid submissions set for December 31.
