Neopets mentioned its comeback gathered steam in 2024. The gaming model’s each day energetic customers (DAU) reached a brand new latest peak of practically 250,000 and month-to-month energetic customers (MAU) surpassed 400,000.
That displays three-fold progress for the reason that firm rebooted itself in 2023 and have become a brand new unbiased recreation studio. The numbers are the very best prior to now decade. Whereas these milestones are early indicators of renewed reference to followers, Neopets sees this as the start of its community-driven journey to revive one of the crucial iconic gaming titles in historical past.
Neopets is a digital pet recreation that has been performed by greater than 150 million gamers worldwide. However its progress slowed and it’s now coming again underneath new administration. Since Dominic Regulation took over in July 2023, Neopets has reinvented itself, introducing 100+ traditional mini-games, new storylines and licensing partnerships.
Neopets’ revival is greater than nostalgia – it’s about having enjoyable and creating significant connections with gamers throughout generations. By mixing the attraction of early web gaming tradition with a contemporary give attention to emotional well-being, the model has at all times been a secure haven for its loyal neighborhood.
Final yr, the mission prolonged past its traditional browser recreation with the launch of two cellular titles, Tales of Dacardia and Faerie Fragments, alongside important social media progress. Instagram followers
rose by 123% and video views rose by 150%, reflecting the eagerness of its neighborhood and marking an
encouraging starting to its community-led IP transformation.
Dominic Regulation, CEO of Neopets, mentioned in an announcement, “2024 is the beginning of our transformative journey to revive Neopets. For the first time in a decade, we’re seeing meaningful growth in our player base, and the support from our fans has been greatly appreciated. We have been laying the groundwork for a much stronger Neopia – one that is reflective of what our players love about Neopets. There’s still a lot of work cut out for us and we’re very excited to have the tremendous support of our community.”
A yr of significant collaborations
Neopets collaborated with over 30 companions in 2024 to create significant shared experiences that join its audiences each on-line and offline. These collaborations have introduced Neopets to different sides of life and has expanded its magic past gaming. This progress not solely validates the power of its community-led strategy but in addition indicators to extra IPs that Neopets is an inspiring and genuine companion.
Key highlights embrace:
- Higher Deck: The discharge of the model new Neopets Buying and selling Card Recreation turned a fan favourite, with a sequence of booster packs and expansions already confirmed and within the works, promising to captivate gamers and collectors alike.
- PhatMojo: The Blind Field Plushies, Neopets’ first plush launch in over a decade which have been then bought at main retailers like Sizzling Subject, GameStop, BoxLunch and Claire’s and have been flying off the cabinets resulting in re-ordering.
- Andrews McMeel: The Omelette Faerie Graphic Novel: Quantity 1 was launched in October 2024, showcasing how the wealthy world of Neopets extends far past gaming – staying related and accessible to a brand new era of followers in revolutionary codecs.
Wanting forward in 2025
Constructing on the momentum, Neopets is poised to proceed evolving its platform to satisfy the wants of in the present day’s gamers. Neopets has an thrilling lineup of initiatives in 2025.
In Could, It’s Boba Time is remodeling 100 places throughout the US into Neopia, featuringthemed décor and unique giveaways. The second graphic novel, Neopets: The Discarded Magical Blue Grundo Plushie of Prosperity, might be launched in August 2025.
Alongside the graphic novel sequence, a variety of coloring and exercise books are additionally in growth, additional bringing the creativity of Neopia to life via unimaginable licensing companions and in new partaking codecs.
March will see the launch of Monopoly: Neopets twenty fifth Anniversary Restricted Version, whereas Q2 will deliver the discharge of the Higher Deck TCG: Battle for Meridell Growth and new TCG equipment like playmats, card sleeves, and deck bins.
Neopets collaborated with a various vary of companions in 2024 to deliver ongoing new experiences to its audiences, setting the stage for an thrilling lineup in 2025.
On the coronary heart of Neopets’ revival is a dedication to its loyal gamers whereas increasing its attain to new audiences. This was evident via initiatives just like the month-to-month Neopets LIVE sequence & AMA periods, which attracted over 200,000 views. Occasions such because the January Styling Studios launch drew practically 30,000 views, showcasing the joy for contemporary content material. Neopets additionally hosted a worldwide twenty fifth anniversary birthday bash, partaking 8,000 attendees throughout 41 cities and 13 nations, with practically 300 functions to host native celebrations.
Neopets additional amplified its presence at 13 key occasions worldwide, together with San Diego Comedian-Con (SDCC), Licensing Expo Las Vegas, and gamescom asia. These occasions strengthened partnerships whereas introducing the model to new audiences. By means of interactive reveals and fan engagement actions, Neopets efficiently bridged the hole between nostalgia and trendy innovation, capturing the hearts of each longtime followers and newcomers.
Neopets stays devoted to serving its neighborhood by delivering significant and fascinating experiences that join gamers throughout generations. As the long-lasting digital pet recreation celebrates over 25 years, the 2025 roadmap consists of thrilling model collaborations and technological developments, making certain Neopets continues to evolve and captivate followers worldwide.
