Myanmar lately welcomed the seventh Tourism Ministers’ Assembly for Cambodia, Laos, Myanmar, and Vietnam (CLMV) in Yangon on Friday. The occasion marked a big step towards regional collaboration in tourism promotion and advertising and marketing.
Key discussions centered round strengthening joint efforts in tourism, together with the creation of a shared CLMV tourism web site or info database. Ministers additionally centered on increasing participation in worldwide tourism occasions, journey gala’s, and exhibitions. One other essential side was using cost-effective digital advertising and marketing campaigns by way of social media platforms to spice up regional tourism outreach.
Myanmar’s Union Minister for Inns and Tourism, Thet Thet Khine, emphasised the significance of enhancing tourism cooperation throughout the CLMV area, advocating for deeper ties between the 4 nations to collectively develop their tourism industries.
The assembly highlighted the encouraging restoration of worldwide customer arrivals to CLMV nations. In 2022, these nations welcomed 7.5 million worldwide guests, with a big surge to 22.8 million in 2023. Preliminary knowledge for 2024 reveals a gradual development, with 21.3 million worldwide guests recorded from January to September.
The eighth Tourism Ministers’ Assembly will happen in Vietnam in 2026, persevering with the momentum for regional cooperation and development within the tourism sector.
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