The Maldives Advertising and PR Company (MMPRC), also called Go to Maldives, has unveiled an intensive technique for selling the vacation spot within the Chinese language market. Mr. Zihuny Rasheed, Deputy Managing Director of MMPRC, shared this technique throughout his presentation on the ‘Maldives Media Meet,’ held alongside ITB China 2024.
In the course of the opening remarks, Mr. Rasheed expressed satisfaction within the Maldives being named the Indian Ocean’s Main Inexperienced Vacation spot by the World Journey Awards. This accolade displays Go to Maldives’ dedication to advancing sustainable tourism. The presentation outlined key goals, together with attaining an annual arrivals goal of two million vacationers, with a concentrate on the numerous contribution of Chinese language guests. Enhanced connectivity, exemplified by new direct flights from provinces like Fujian and Beijing, goals to facilitate journey to the Maldives for Chinese language vacationers. Collaborations with entities just like the Fujian Provincial Delegation additional improve cultural trade.
Emphasizing the significance of partnerships, the presentation highlighted joint efforts between business leaders and the governments of each nations. Future advertising and marketing endeavors for the Chinese language market embody a sequence of roadshows in numerous Chinese language cities to strengthen ties with journey brokers and media.
Closing the presentation, MMPRC reaffirmed its dedication to upholding the Maldives’ esteemed model and selling sustainable tourism. The ‘Maldives Media Meet’ press convention, held on Might 27, 2024, on the Shanghai World Expo Exhibition & Conference Heart, featured DMD Zihuny and VIP Speaker Minister of Tourism Ibrahim Faisal. Key Chinese language and worldwide media attended, witnessing the signing of an MOU between Go to Maldives and Weixin Pay, marking the beginning of a strategic partnership to have interaction the huge Chinese language viewers via Weixin Pay’s digital fee community.
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