Thursday, June 20, 2024
Studying Time: < 1 minute
In the course of Could, Consorzio Tutela Lugana DOC concluded its ‘Destination
Lugana’ US tour, getting related to wine wholesale consumers and press in
Dallas, Houston, New York Metropolis, and Miami.
The tour concerned round 200 consumers and journalists, collaborating personally, whereas
100 of hundreds of audiences was uncovered to the marketing campaign. Cheers to
attendees speaking about their experiences in social media. Attendees knew about
the adaptability of Lugana wines with the assistance of meals pairings and guided
tastings that highlighted numerous expressions of the Turbiana grape and the
distinguishing qualities of this unheard-of wine area.
‘Destination Lugana,’ the title of the tour, reveals a twin implication of Lugana as
a fantastic wine vacation spot in Italy and the US as a vacation spot for Lugana. As few
Lugana wines have by now acquired distribution in america, this tour
highlighted the producers as properly who’re but to create a presence available in the market
for US.
As a consequence of robust attendance by wholesale consumers, many producers created curiosity
and new distribution alternatives. This tour threw mild on the revered
audio system re;lated to the wine business from every metropolis like in New York Metropolis on the
Ci Siamo terrace, Wanda Mann, wine author and presenter, launched the Lugana
Consorzio and its wines to the native companies and press.
