German Nationwide Vacationer Board and UEFA EURO GmbH Associate to Increase Tourism for UEFA EURO 2024 in Germany

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The UEFA EURO 2024 is about to be a magnet for worldwide vacationers, enhancing the already sturdy journey sentiment amongst European and abroad vacationers. The German Nationwide Vacationer Board (GNTB) is selling this grand occasion by means of a strategic partnership with UEFA EURO GmbH. The GNTB anticipates over three million further worldwide in a single day stays as soccer followers flock to Germany to attend the matches and discover the nation.

This inflow will considerably increase inns and eating places nationwide. Past the ten host cities, which is able to function massive stadiums and fan zones, even the agricultural areas accommodating the 24 groups and their help employees will see a surge in guests. Moreover, EURO 2024 will supply a wealthy cultural expertise with greater than 300 occasions unfold throughout 45 places all through Germany.

Petra Hedorfer, CEO of the GNTB, explains: “The European Men’s Football Championship in Germany is an event whose significance extends far beyond the sporting tournament. In the context of EURO 2024, we are promoting a longer stay for international guests that goes beyond attending a football match. A recent, exclusive GNTB real-time survey in three strong source markets (Great Britain, France and Spain) confirms our strategic approach: 92 per cent of those surveyed who are coming to Germany for the UEFA EURO 2024 not only want to attend the match, but also stay in the country for longer. 38 per cent plan to spend up to three nights sightseeing in the host cities, 14 per cent want to spend three days exploring the host cities and their surroundings, and 40 per cent intend to spend at least four nights in Germany. In addition to the economic effects, the Euro offers great opportunities – similar to the 2006 summer fairy tale – to present Germany as a welcoming and cosmopolitan country in the long term and thus once again boost Germany’s image as a travel destination.”

The most recent knowledge from the Federal Statistical Workplace reveals a 5.5% improve in worldwide in a single day stays in inns and guesthouses with a minimum of ten beds, totaling 21.3 million from January by means of April 2024. April alone confirmed a restoration to 89.5% of 2019 ranges.

The European Journey Fee (ETC) stories that Europeans’ journey intentions for Might to October 2024 have risen to 75.4%, up three share factors from final yr. Notably, 8.1% of respondents plan to journey inside Europe for occasions, corresponding to sporting occasions and festivals, over the subsequent six months. The ETC’s Lengthy Haul Journey Barometer additionally highlights sturdy curiosity in long-distance journey from main abroad markets.

France and Germany are poised for vital tourism development in 2024, with France internet hosting the Olympic Video games and Germany welcoming the UEFA EURO 2024. The ETC’s Q1/2024 report predicts elevated tourism spending in these nations. Furthermore, the GNTB Journey Trade Skilled Panel exhibits a considerable rise in enterprise confidence for Germany, with the present enterprise state of affairs scoring 53 factors in Q2/2024, almost double the rating from the identical interval final yr. The general enterprise local weather index has additionally improved from 46 to 58 factors year-on-year.