On-line recreation firm Cell Premier League (MPL) this week launched a brand new examine during which it reveals a pattern within the evaluations of among the hottest cellular video games: Specifically, that most of the avid gamers who play these titles are sad with in-game promoting. Gamers can have comparable unfavorable reactions to issues similar to updates and technical issues, however the distribution of their optimistic and unfavorable sentiment can reveal totally different sentiments in direction of totally different gameplay approaches.
For its analysis, MPL chosen the highest 5 most downloaded video games from Google Play as recognized by AppRadar’s 2024 report, after which analyzed the 75,000 most related consumer evaluations of these video games. An MPL spokesperson summed up the overall sentiment of those evaluations in an announcement, “The data reveals that volume of downloads doesn’t necessarily correlate with player satisfaction. Games with similar market penetration can have drastically different player sentiment profiles.”
For example of the totally different participant emotions, the report reveals numerous participant reactions to in-game monetization, and Sweet Crush Saga reveals an enormous spike in unfavorable sentiment, with many evaluations particularly calling out intrusive advertisements. Whereas most of the different video games confirmed an analogous dissatisfaction with advertisements, the elevated point out of such in that recreation’s advertisements suggests avid gamers are sad with that specific monetization mannequin.
The report reveals gamers have equally robust reactions to different in-game points, with Speaking Tom evaluations being optimistic on gameplay whereas Ludo King reveals numerous unfavorable mentions. Equally, Subway Surfers evaluations confirmed a excessive variety of optimistic evaluations that point out in-game updates, whereas Free Fireplace gamers confirmed unfavorable sentiment in direction of them.
It’s value preserving in thoughts that gamers who’ve unfavorable experiences and impressions with a recreation is perhaps extra inclined to go away a overview than those that have extra lukewarm or pleasant-but-unexceptional experiences. However MPL’s report is an attention-grabbing snapshot into participant satisfaction and engagement that goes past obtain numbers.
