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Sonesta Worldwide Inns Company (Sonesta) declares the launch of its unified loyalty program, Sonesta Journey Move, and a consolidated web site, Sonesta.com. This strategic transfer streamlines the visitor expertise for Sonesta’s six million members worldwide.
Following the acquisition of Crimson Lion Inns Company, Sonesta.com now encompasses all Sonesta manufacturers, together with Royal Sonesta, Sonesta Inns & Resorts, and Sonesta ES Suites, alongside Crimson Lion manufacturers like Crimson Lion Resort, Americas Finest Worth Inn, and Signature Inn. This consolidation gives a centralized reserving platform for all 1,100 inns inside the expanded portfolio.
Enhanced Advantages with Sonesta Journey Move:
Sonesta Journey Move serves because the singular loyalty program for the whole community. Members now take pleasure in unified advantages and a single factors foreign money throughout all manufacturers. Former Crimson Lion Good day Rewards members seamlessly transition into Sonesta Journey Move, making certain continuity. This system gives sooner level accumulation in comparison with rivals, with factors holding a better worth per greenback spent. This eliminates the necessity for exorbitant level accumulation for a single night time’s keep. Moreover, members profit from perks akin to complimentary upgrades, welcome presents, and premium parking throughout their stays.
Chris Trick, Sonesta’s Chief Advertising and marketing Officer, states: “Sonesta Travel Pass members now have endless opportunities to create memories at nearly 1,100 hotel destinations. This unified platform and loyalty program not only expand opportunities for rewards and benefits but also forge stronger connections across our diverse family of brands.”
Sonesta Journey Move Final Sweepstakes:
To rejoice this milestone and welcome new members, Sonesta is internet hosting the Final Sweepstakes. Visitors have an opportunity to win factors redeemable at any Sonesta property. Prizes embody:
- Grand Prize:Â 1,000,000 factors (sufficient for a number of luxurious stays)
- 10 Winners:Â 100,000 factors every
- 100 Winners: Lifetime Platinum Standing (together with complimentary breakfast, unique reserving strains, and extra)
“Rewards Season” Marketing campaign:
Complementing the launch, Sonesta launched a client marketing campaign titled “Rewards Season” in Might. That includes actress Judy Greer, the marketing campaign encourages membership within the expanded Sonesta Journey Move and reserving or redeeming journey by Sonesta.com. The marketing campaign highlights this system’s ease of use and sooner tier development in comparison with different packages.
A Program for Each Traveler:
Sonesta’s various portfolio caters to a variety of vacationers. Whether or not looking for a household trip at a Sonesta resort, a budget-friendly highway journey with Americas Finest Worth Inn, or an opulent getaway at Royal Sonesta, Sonesta Journey Move permits members to earn factors on each keep.
This streamlined strategy positions Sonesta to supply a extra rewarding and handy expertise for its loyal friends.
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