Dhiren Bhatia is the Co-Founder & CEO of Creative AI, an AI-powered RFP and questionnaire response administration platform.
RFP stands for Request for Proposal, a proper doc issued by organizations to ask distributors or service suppliers to submit proposals for particular initiatives or providers. The RFP outlines the mission necessities, aims, and analysis standards, permitting certified distributors to submit detailed bids on how they plan to satisfy the group’s wants.
Creative AI is an AI-powered platform designed to streamline and optimize the response course of for RFPs and questionnaires. By automating duties similar to drafting responses, gathering related knowledge, and customizing proposals for particular shoppers, Creative AI considerably improves the effectivity of gross sales response workflows, driving over 70% effectivity good points for companies. This enables corporations to answer RFPs quicker, extra precisely, and with larger consistency, in the end enhancing their possibilities of profitable extra contracts.
What impressed the founding of Creative AI, and the way did your private experiences with RFP workflows form its mission?
After taking a while off following my final exit (promoting Viewics to Roche), I spotted I missed the thrill and challenges of constructing a startup. Throughout my time at Roche, my groups had been concerned in quite a few RFPs, and I persistently noticed how tough it was to craft strategic, environment friendly responses. This expertise highlighted a transparent alternative, and I got down to discover it additional. Via conversations and interviews with dozens of corporations, I validated that this ache level was widespread, reinforcing my choice to dive again in and construct an answer to deal with it.
What had been the important thing ache factors within the RFP course of that you just recognized, and the way does Creative AI deal with these challenges?
The important thing ache factors within the RFP course of embody:
- Guide, time-consuming effort: The method can take days and even weeks of labor as a result of intensive guide enter required.
- Managing content material and data: It’s difficult to take care of and manage the data base for crafting correct and related responses.
- Strategic responses: Responding successfully requires understanding the client’s particular wants and contemplating the competitors, making it tough to tailor responses strategically.
- Collaboration throughout groups: Gathering enter from a number of subject material specialists and senior stakeholders might be cumbersome and result in delays.
- Compliance and danger administration: Making certain alignment with regulatory necessities, inside insurance policies, and authorized constraints provides complexity and potential dangers.
Creative AI addresses these challenges with a set of proprietary AI-driven brokers designed to automate and streamline key elements of the method. By leveraging AI, the platform considerably reduces guide effort, organizes and optimizes content material administration, enhances strategic response era, simplifies stakeholder collaboration, and ensures compliance and danger administration—multi function built-in answer.
How does Creative AI’s expertise make RFP responses quicker and extra correct in comparison with conventional strategies?
Our founding crew brings deep experience in machine studying, notably in language fashions. Gaurav Nemade, an early Product Supervisor at Google Mind, contributed to the event of LLMs, whereas Vishakh Hegde performed AI analysis at Stanford College. Leveraging this experience, we’ve developed a proprietary pipeline and suite of instruments that ship correct, strategic responses inside seconds, all grounded in our prospects’ distinctive data sources. This allows us to supply an answer that’s not solely quick but additionally extremely tailor-made to every shopper’s wants.
What makes RFP administration a essential space for automation, and the way does Creative AI sort out this?
RFP administration is a essential space for automation as a result of an RFP signifies a excessive degree of curiosity and shopping for intent for a corporation’s services or products. Delivering a high-quality, strategic response is essential for maximizing gross sales alternatives. This course of calls for accuracy, compliance, danger administration, and aggressive positioning, all of which might be time-consuming and vulnerable to errors when executed manually.
Creative AI tackles this problem by automating key elements of RFP administration via superior AI expertise. The platform ensures that responses are correct, compliant with rules, and strategically aligned with buyer wants. By automating these duties, Creative AI not solely improves the standard and consistency of responses but additionally permits corporations to deal with the next quantity of RFPs, increasing their capability to pursue extra alternatives and in the end rising win charges.
Why are RFPs typically ignored in digital transformation, and the way is Creative AI altering this dynamic?
RFPs are sometimes ignored in digital transformation initiatives as a result of they’re seen as administrative or transactional duties reasonably than strategic alternatives for innovation. Many corporations focus their digital transformation efforts on customer-facing features, inside operations, or product improvement, leaving procurement and gross sales processes, like RFP administration, comparatively untouched. That is partly as a result of RFP processes are historically guide and extremely custom-made, which may make them appear much less appropriate for automation or digital overhaul.
Moreover, the complexity and cross-functional nature of RFPs typically lead corporations to imagine that automating or streamlining these processes could be too tough or disruptive. Consequently, the potential good points from bettering RFP workflows—similar to elevated effectivity, higher accuracy, quicker turnaround instances, and enhanced competitiveness—are regularly missed throughout digital transformation efforts. Nonetheless, with the progress in AI and thereby options like Creative AI, automating RFP administration will not be solely possible however also can present vital strategic benefits.
Are you able to clarify how the unified data hub works, and the way it integrates with numerous enterprise methods?
The Creative AI Information Hub features as a centralized, AI-powered useful resource that acts like a topic knowledgeable (SME) with entry to an organization’s huge, distributed data. In a typical enterprise, related content material for responding to gross sales questionnaires and RFPs exists throughout a number of methods and departments, making it tough to manually pull collectively correct and strategic responses. A easy Q&A library of boilerplate responses is commonly inadequate for creating aggressive, tailor-made proposals.
Creative AI addresses this problem by integrating with generally used enterprise methods similar to Salesforce, Hubspot, Seismic, Google Drive, SharePoint, OneDrive, and extra. Our AI can mechanically ingest and perceive the context of the incoming RFP, retrieving essentially the most related info from throughout these platforms to craft high-quality responses. Moreover, our AI brokers—chargeable for duties similar to aggressive analysis, error checking, battle decision, and compliance and danger administration—function on this unified Information Hub, guaranteeing consistency and accuracy by leveraging a whole, linked view of the corporate’s data, reasonably than counting on siloed content material.
What are the important thing options of Creative AI that differentiate it from different RFP administration instruments in the marketplace?
What differentiates Creative AI from different RFP administration instruments is our deal with serving to prospects win RFPs, not simply reply questions. Whereas many instruments merely present a technique to seek for boilerplate responses inside a static database, requiring the client to continuously keep and replace it, Creative AI goes far past that. Our platform dynamically leverages enterprise-wide data and makes use of superior AI to generate strategic, high-quality responses tailor-made to every RFP, considerably rising win charges.
Our deep enterprise expertise and AI experience permit us to deal with each the enterprise and technical elements of the RFP course of. We’ve constructed a system that not solely delivers correct responses but additionally successfully manages AI challenges like language mannequin hallucinations, guaranteeing precision and relevance in each response. This degree of response high quality and strategic perception is unmatched out there, making Creative AI a real aggressive benefit for RFP administration.
How does the AI Content material Supervisor be certain that solely essentially the most related and up-to-date info is utilized in RFP responses?
This can be a nice query and simpler stated than executed. Whereas it is comparatively simple to create a compelling demo utilizing in style AI instruments like OpenAI, Google, or AWS, our platform goes past easy options which might be simply not adequate for enterprise settings. Drawing from our AI analysis backgrounds at Google and Stanford Analysis, we’ve constructed a proprietary machine studying pipeline mixed with a technique of specialised AI brokers. This enables us to make sure that solely essentially the most related and up-to-date content material is utilized in RFP responses, repeatedly refining the accuracy of the data.
When the AI encounters uncertainty, it would not make assumptions. As a substitute, it presents customers with potential choices and learns from the suggestions offered. This iterative studying ensures that future responses are much more exact when related questions come up, bettering over time and guaranteeing that RFP responses keep related, present, and strategic.
What sort of productiveness boosts have customers seen through the use of Creative AI’s suite of AI brokers, and what particular duties do these brokers deal with?
Customers of Creative AI’s suite of AI brokers have seen vital productiveness boosts, notably of their capability to answer a larger variety of RFPs, which straight impacts top-line income. By producing extra strategic, correct, and tailor-made responses, corporations have additionally skilled larger win charges. Prospects report that they full the RFP course of 70% quicker than earlier than, permitting them to tackle extra alternatives with out sacrificing high quality.
Our AI brokers deal with quite a lot of essential duties, similar to conducting aggressive evaluation, brainstorming response concepts, and detecting stale or outdated content material. In addition they establish conflicting info inside responses, unearth a number of potential solutions to RFP questions, and test for compliance with regulatory or inside pointers. These automated capabilities allow groups to deal with higher-value actions, guaranteeing that responses are each environment friendly and strategically sound.
Thanks for the nice interview, readers who want to study extra ought to go to Creative AI.
