David J. Lee is Chief Working Officer (COO) and Chief Monetary Officer (CFO) for WEBTOON Leisure, the place he oversees international company, monetary and operations groups for WEBTOON, Wattpad, and Wattpad WEBTOON Studios. Mr. Lee can be serving on the boards of WEBTOON Leisure. A seasoned client and expertise trade govt, he brings over 25 years of expertise throughout a wide range of finance management roles.
Previous to WEBTOON, David was the CEO of Inevitable Tech whereas serving on public firm boards for AppHarvest, Benson Hill, and Zevia. Beforehand, he was the COO & CFO of Unattainable Meals, the place he efficiently led the corporate’s launch of the Unattainable Burger and its nationwide distribution.
WEBTOON is the world’s largest digital comics platform, dwelling to among the greatest artists, IP, and fandoms in comics. As the worldwide chief and pioneer of the cellular webcomic format, WEBTOON has revolutionized the comics trade for comedian followers and creators. At present, a various new era of worldwide comedian artists have discovered a house on WEBTOON, the place the corporate’s storytelling expertise permits anybody to turn out to be a creator and construct a world viewers for his or her tales.
How does WEBTOON method the moral improvement of AI, significantly in mild of issues from artists about AI probably changing human creativity?
At WEBTOON, our method to AI is centered round enhancing, not changing, human creativity. Creators are on the middle of every part we do – their success is our success. Consequently, it’s essential that we prioritize moral AI improvement to make sure our instruments help creators with out undermining their inventive imaginative and prescient or livelihood. We use AI to spice up productiveness, improve creativity and safeguard creators’ work. With over 24 million creators globally, our mission is to democratize storytelling and assist Creators generate profits, not automate the inventive course of.
Are you able to elaborate on how instruments like Shaper and Constella are designed to help creators with out compromising their inventive integrity? What particular suggestions from creators led to the event of those instruments?
First off, these are instruments nonetheless in improvement. Once we’re constructing new expertise to help the inventive course of, it’s essential that we take our time, seek the advice of with creators, and perceive how these improvements can really make their lives simpler.
Like all of our instruments, Shaper and Constella had been constructed with a creator-first mindset. We all know that our creators dedicate super quantities of time to creating webcomics for readers to take pleasure in, and these instruments will help streamline their course of, with out compromising the distinctive inventive fashion of every creator. For instance, lots of our creators have indicated that their biggest ache level is the repetitive sketching concerned in serialized content material, like when a personality adjustments a pose or clothes and the artist wants to start out the sketch from scratch. Whereas nonetheless within the testing section, Shaper permits creators to construct 3D character fashions to be able to change a personality’s poses seamlessly and with out the necessity to sketch every pose. One other experimental product, Constella, powered by proprietary AI expertise, will permit conversion of those 3D character fashions in numerous poses to pure wanting 2D characters within the creator’s personal drawing fashion. Used collectively, creators can considerably scale back drawing time in comparison with guide strategies. And as creators are free-up from among the labor intensive duties that go into making a webcomic, we’re empowering them to spend extra time storytelling and creating the wealthy and distinctive worlds that readers love.
With AI being more and more built-in into inventive workflows, how does WEBTOON be sure that artists’ mental property is protected, particularly within the context of AI-generated content material?
Defending creators’ IP is considered one of our prime priorities. Our AI-powered anti-piracy software, Toon Radar, actively combats unauthorized use of our creators’ work by embedding invisible consumer identification knowledge into webcomic photos to assist block unlawful uploads. Along with our AI-powered anti-piracy work on the platform, we additionally led the cost in preventing piracy in 2024, taking authorized motion towards pirate websites everywhere in the world.
How are WEBTOON’s AI fashions educated? Are there measures in place to make sure that the AI instruments do not inadvertently use artwork or content material from creators with out consent?
It is a nice query and actually will get to the core of our moral and Creator-centric method to innovation. We’ve educated our AI fashions utilizing knowledge units which can be within the public area or licensed beneath inventive widespread licenses. As a matter of firm coverage, we don’t use WEBTOON titles to coach our AI fashions with out creator consent. It’s additionally essential to notice that we don’t promote any consumer or content material knowledge to 3rd events to coach AI fashions.
How do you see AI evolving within the inventive trade? Do you envision AI finally changing into an indispensable software for artists, or are there issues about it decreasing the necessity for human enter?
There’s a protracted historical past of expertise altering how individuals create. It wasn’t that way back that comedian artists did all of their work on paper pages. However at the moment most artists use some form of digital sketching software.
We take into consideration that sort of technological evolution after we’re constructing new instruments. Artwork and human imaginative creation and storytelling are why we exist as an organization. Our founder Junkoo Kim began WEBTOON as a result of he’s a passionate lifelong fan of comedian artwork and artists. So something we do goes to help these issues: we’re right here to assist individuals make and share unbelievable artwork.
However it’s additionally clear that AI goes to have a serious affect on each trade – and the way corporations method AI might be seen as a alternative between utilizing this expertise to decrease or uplift inventive communities. Whereas expertise might be able to help sure repetitive or time-sensitive duties, the guts of creation – storytelling, originality, and a webcomic creators’ artists fashion – will all the time come from people. At WEBTOON, our purpose is to make sure that we’re investing in AI expertise that helps creators, whereas protecting the inventive course of firmly of their palms.
With instruments like Shaper and Constella decreasing drawing time, how does WEBTOON preserve a steadiness between bettering effectivity for artists and preserving the distinctiveness of their work?
This is a crucial challenge for us and for all Artistic Industries. A comic book is a gigantic quantity of labor, and it’s onerous to actually perceive what goes right into a web page. A reader sees a number of panels, some dialogue, and exquisite photos. However all of that takes quite a lot of effort and time! Coloring is a activity unto itself in making comics. That stunning web page exploding with shade doesn’t simply occur. It’s a protracted, exact, and deliberate course of. If we will help make that course of simpler for a Creator and scale back time spent, that’s a win.
That is the sort of mindset we carry to all of our improvements. In reality, we’re at present experimenting with an AI Painter Instrument, that’s aimed toward decreasing coloring time. All of our improvements are about offering instruments that may make a creator’s life simpler, so it may be simpler for artists to make artwork and inform tales. Shaper and Constella help in comparable methods, making creators’ processes simpler and decreasing how a lot time they spend on completely different components of their storytelling.
In what methods do you imagine AI will help artists push the boundaries of their creativity? Are you able to share examples the place AI has already led to surprising inventive improvements?
That’s actually not how we take into consideration AI. Artists already make universes with their work. We host hundreds of thousands of comics on our platform and the creativity I’ve seen is boundless. Creativity doesn’t want AI to assist it push boundaries, and we go away artwork to artists.
However AI and expertise can help an artist’s course of, and that’s the place we could be useful. If we will help an artist scale back the period of time they should spend on part of their work that looks like work, that’s an ideal end result and use case for AI and the method we’re taking at WEBTOON.
Past Shaper and Constella, how do you see AI shaping the way forward for WEBTOON’s platform and the broader inventive trade? Are there any upcoming AI initiatives you’ll be able to share?
Past creator productiveness, we all know that AI goes to play an enormous function in the way forward for content material discovery. WEBTOON continues to speculate on this space and we lately launched a brand new model of our AI-powered content material suggestion mannequin in Korea, which notably elevated consumer engagement within the months following its launch. Increased reader engagement helps artists thrive, obtain widespread help, and make a dwelling doing what they love. Utilizing AI to achieve followers in higher methods additionally helps construct fan communities and, probably, opens doorways to different diversifications on Netflix, and many others.
With AI persevering with to advance, many artists are involved about being changed or their work being stolen. How does WEBTOON plan to deal with these issues and foster a collaborative relationship between expertise and creators?
All around the inventive industries, artists are involved about misuse and theft of their mental property. And like TV, movie, and different inventive industries, as webcomics have grown in recognition, so has piracy on-line. Webcomics take important quantities of time and dedication to supply, so it’s extremely disheartening when these supplies are stolen on the artist’s expense. We have now all the time been dedicated to safeguarding artists’ rights, which incorporates stringent insurance policies and technological options – like Toon Radar – that actively combats unauthorized use of our creators’ work.
To foster collaboration, we see AI as a software for our artists, not a substitute. AI can tackle repetitive duties or assist streamline manufacturing processes, permitting creators to give attention to what really issues—their distinctive storytelling and inventive voice. By offering AI instruments that help with duties like scene era, colorization, and even interactive content material improvement, we intention to present creators extra time to innovate and push the boundaries of their craft.
In the end, our purpose is to construct a future the place expertise enhances creativity, with creators firmly in command of their inventive imaginative and prescient, and AI as an enabler of latest prospects reasonably than a menace.
Thanks for the good interview, readers who want to be taught extra ought to go to WEBTOON.Â
