A current examine has recognized the preferred meals and snack manufacturers, highlighting high names resembling Oreo, Equipment Kat, and Snickers.
Carried out by promotions and loyalty consultants Snipp Interactive, the examine utilized YouGov information to find out the highest meals and snack manufacturers within the US. They then analyzed the variety of Instagram hashtags for every model to gauge buyer loyalty and engagement.
- Oreo
Oreo emerged as the preferred meals model on Instagram, with a formidable 9,776,758 hashtags—six million greater than another model. With a considerable Instagram following of three.6 million, Oreo advantages from in depth user-generated content material, showcasing creations like Oreo milkshakes and truffles. Based on analysis, 71.26 million Individuals consumed Nabisco Oreo (Common) in 2020, solidifying its standing as a favourite cookie within the US. Moreover, YouGov information reveals that 98% of Individuals acknowledge the model, and 76% have a optimistic opinion of it.
- Equipment Kat
Equipment Kat ranks because the second hottest meals model with 3,783,190 Instagram hashtags. Recognized for its crispy wafers coated in milk chocolate, Equipment Kat is a favourite on Instagram, that includes in content material resembling truffles, milkshakes, and ice cream. Analysis signifies that 1,192 million Equipment Kat bars are offered yearly within the US. Based on YouGov, Equipment Kat has a reputation rating of 79%, with 98% of respondents conversant in the model.
- Snickers
Snickers holds third place with 1,756,558 Instagram hashtags. The model enjoys a wealth of user-generated content material, with creations starting from truffles and cookies to more healthy snacks like Snickers protein bites. YouGov information reveals that 77% of individuals have a positive opinion of Snickers.
- Doritos
Doritos is fourth with 1,066,146 Instagram hashtags. As the preferred chip model within the US, Doritos surpasses rivals like Pringles and Lay’s. Customers incessantly share their favourite flavors and new finds on Instagram, contributing to Doritos’ 1 million followers.
- Hershey
Hershey ranks fifth with 1,060,904 Instagram hashtags. YouGov information reveals that 98% of individuals acknowledge the model, and 77% have a optimistic opinion. Instagram customers share a wide range of Hershey treats and selfmade desserts, resembling truffles, cookies, and donuts.
- Ben & Jerry’s
Ben & Jerry’s secures the sixth spot with 1,020,212 Instagram hashtags. Recognized for its decadent ice cream flavors, Ben & Jerry’s is the preferred ice cream model within the US, with 1.5 million Instagram followers. Information signifies that 97% of individuals have heard of the model.
- Reese’s
Reese’s ranks seventh with 969,059 Instagram hashtags. Well-known for its peanut butter and chocolate mixture, Reese’s is a beloved sweet model within the US, with followers sharing recipes for cookies, truffles, and brownies on Instagram.
- Pringles
Pringles claims the eighth spot with 904,509 Instagram hashtags. The model’s iconic potato chips have a devoted fan base that likes to share their favourite flavors.
- Lay’s
Lay’s ranks ninth with 795,842 Instagram hashtags. Customers incessantly tag the model in content material that includes each traditional and adventurous flavors.
- Cheetos
Cheetos rounds out the highest ten with 784,364 Instagram hashtags. Customers stay loyal, sharing movies and photos of their Cheetos snacks on Instagram.
High 10 US Meals and Snack Manufacturers:
| Rank | Model | Variety of Instagram Hashtags |
|---|---|---|
| 1 | Oreo | 9,776,758 |
| 2 | Equipment Kat | 3,783,190 |
| 3 | Snickers | 1,756,558 |
| 4 | Doritos | 1,066,146 |
| 5 | Hershey | 1,060,904 |
| 6 | Ben & Jerry’s | 1,020,212 |
| 7 | Reese’s | 969,059 |
| 8 | Pringles | 904,509 |
| 9 | Lay’s | 795,842 |
| 10 | Cheetos | 784,364 |
Commenting on the findings, Atul Sabharwal, Founder and CEO of Snipp Interactive, mentioned: “The popularity of American food and snack brands is impressive, with some brands accumulating millions of hashtags on Instagram. This reflects their exceptionally loyal customer base, providing brands with fantastic engagement and reach via social media. Oreo’s dominance, with over 9.7 million hashtags, demonstrates its overwhelming popularity among consumers. The research clearly shows that the US market favors tasty snack brands for online sharing, with candy and chip brands dominating the top ten positions.”
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