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Organized by the Macao Authorities Tourism Workplace (MGTO), the “Experience Macao Roadshow in Korea” passed off efficiently from Could 30 to June 2. MGTO collaborated with native journey commerce companions to host themed exhibit zones and introduce particular journey promotions alongside native trade operators. The occasion engaged Seoul’s residents with Macao’s distinctive mix of “tourism plus” choices, capitalizing on Korea’s place as Macao’s high worldwide customer market.
The four-day roadshow drew a powerful 120,000 attendees.
Leveraging the elevated air transport capability and rising variety of guests from Korea, MGTO returned to Seoul for an additional roadshow. This yr’s occasion was held at Shinsegae Division Retailer in Gangnam, Seoul’s premier buying district, aiming to draw Korea’s prosperous vacationers. Themed “My Favorite Macao,” the occasion featured interactive video games and installations. Financial Improvement Bureau of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin and 6 built-in resort enterprises from Macao showcased their tourism services and newest choices. The occasion noticed over 120,000 attendees in complete.
MGTO additionally launched intensive on-line promotions for the occasion, partnering with Korea’s main journey platform, GOOD CHOICE, for on-line gross sales of Macao tourism merchandise, together with flight and resort packages. Numerous airways provided reductions, making the merchandise extremely standard amongst locals and roadshow attendees. Over the 4 days, about 350 resort and air ticket packages value over 103 million South Korean wons (roughly 600,000 patacas) had been bought. The web gives might be obtainable for a month, extending the roadshow’s promotional attain and drawing extra guests from Korea.
In a strong and diversified promotional effort, the Workplace collaborated with a broadcast firm to provide journey options about Macao on a well-liked Korean journey present and positioned advertisements in main buying malls and transport hubs. In addition they labored with Korean influencers to repeatedly spotlight Macao throughout numerous social media channels. Media protection by Korean shops through the occasion extensively promoted Macao’s newest journey updates.
Moreover, 15,500 distinctive Macao-themed journey souvenirs had been distributed, and a collaboration with KAKAO PAY integrated designs that includes standard KAKAO FRIENDS characters, enhancing the advertising affect.
The Workplace additionally led a Macao journey commerce delegation to Seoul for the “Macao Tourism + MICE Product Updates Seminar & Korea – Macao Travel Mart,” which attracted round 200 trade stakeholders for in-depth discussions on enterprise alternatives and networking.
MGTO is about to proceed its lively worldwide promotional efforts. Following profitable roadshows in Tokyo, Singapore, and Jakarta, and most just lately Seoul, upcoming occasions are deliberate for Bangkok and Kuala Lumpur. These will embrace vacation spot displays and networking seminars aimed toward exploring enterprise alternatives. MGTO stays dedicated to collaborating in main regional and worldwide journey festivals to raise Macao’s profile globally and appeal to various customer markets.
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