Saudia Group has been honored with six awards on the eleventh version of The Remodel Awards Center East and Africa 2024, showcasing excellence throughout numerous classes.
Throughout the occasion on the Mandarin Oriental Jumeirah in Dubai, The Remodel Awards MEA 2024 celebrated achievements in rebranding and model technique, recognizing excellence in company, product, and world model improvement within the area. The awards highlighted excellent content material, execution, analysis, and technique.
The newly rebranded Saudia Group clinched six accolades, together with:
- Gold for Greatest Visible Identification within the Transport and Logistics Sector
- Gold for Greatest Artistic Technique (Company)
- Silver for Greatest Use of Typography
- Bronze for Greatest Use of Audio Branding
- Bronze for Greatest Use of Copy Type or Tone of Voice
- Bronze for Greatest Model Structure Answer
These awards underscore Saudia Group’s dedication to spearheading change by means of strategic model transformation. Over current years, the Group has achieved important milestones in redefining its model in collaboration with its branding accomplice, ‘Landor’.
Khaled Tash, Chief Advertising Officer at Saudia mentioned: “We’re extraordinarily pleased with the popularity Saudia has obtained at The Remodel Awards MEA. This demonstrates our unwavering dedication to delivering an distinctive model that highlights our dedication to innovation and creativity.
“These awards replicate the strict measures that had been taken to make sure our model resonates with Saudia’s values and aligns with its dedication to offering company with best-in-class companies whereas selling its place as an trade chief within the aviation subject.
“It was very important for us to partner with ‘Landor’ who were able to help us globalize our brand. I want to thank them for crafting the newly refreshed Saudia brand and supporting our team in delivering this across so many impactful experience touchpoints.” He added.
Mariagrazia De Angelis, Basic Supervisor within the Center East and Africa, Landor mentioned: “We are deeply honoured to receive recognition for the work we’ve done with Saudia Group at the 11th Annual Transform MEA Awards and celebrate our commitment in advancing this brand in the region. It’s a fiercely competitive industry and we see this achievement as a stepping stone for our industry. We extend our heartfelt thanks to the entire Saudia Group, for their trust in us and their desire to go beyond.”
Emma Beckmann, Group Chief Development Officer, Landor mentioned: “These wins are as important for our teams, as they are for Saudia Group. They fuel our passion and determination to deliver brand-led transformation for our clients. This is a textbook example of positioning a brand to drive growth, through the creation of multi-sensorial design systems and experiences that customers and employees – in fact the broader general public – can’t help but love. As these awards show, we are dedicated to pushing the boundaries of creativity and innovation and setting the benchmark for the industry.”
Saudia Group’s success at The Remodel Awards MEA underscores its dedication to leveraging its model as a elementary driver of enterprise transformation inside a aggressive market, aiming to place itself as a number one title within the world aviation sector that proudly represents the Kingdom.
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