Rising demand for wellbeing and premium airport experiences: What international traveller survey reveals you have to know?

The Airports Council Worldwide (ACI) World has unveiled the Airport Service High quality (ASQ) 2024 World Traveller Survey (GTS) report, shedding gentle on evolving passenger expectations because the journey trade stabilizes.

The findings reveal a rising emphasis on traveler wellbeing and premium experiences, signaling a shift in how airports should cater to fashionable passenger wants.

The 2024 GTS report, based mostly on insights from over 4,125 vacationers throughout 30 nations, captures the feelings of people who’ve flown at the least as soon as prior to now yr.

Launched at Airports Innovate, an ACI occasion showcasing transformative airport applied sciences, the report outlines key tendencies shaping the way forward for air journey.

Key Findings:

• Resilient Journey Intentions: Regardless of financial uncertainties, 67% of respondents plan to journey as continuously or extra usually in 2024 than in 2023, reflecting sustained enthusiasm for air journey. Vacationers are additionally planning journeys additional prematurely, indicating rising confidence within the trade’s restoration.
• Wellbeing-Centric Journeys: Client wellbeing has emerged as a precedence, with vacationers in search of stress-free and gratifying experiences. Whereas two-thirds really feel constructive about their subsequent airport journey, one-third emphasize the necessity for wellness-focused environments to reinforce total satisfaction.
• Enhancing Pre-Boarding Stress: Probably the most hectic a part of the journey happens earlier than boarding, highlighting alternatives to enhance the passenger expertise by means of higher procuring and eating services, particularly when vacationers are in a extra constructive emotional state.

Transformative Developments in Passenger Expectations:

1. Seamless, Automated Journeys: Expertise is reshaping traveler expectations, with 78% of respondents expressing curiosity in “ready-to-fly” choices like distant check-in and pre-clearance. Streamlining processes by means of tech-enabled options is a prime precedence.
2. Knowledge Sharing Flexibility: Whereas vacationers are open to sharing private information to reinforce their expertise, the trade should prioritize transparency and provide flexibility in selecting what info to share and with whom.
3. Demand for Premium Experiences: A surge in curiosity for sooner check-ins, unique lounges, and personalised companies highlights the rising attraction of premium and tailor-made choices.
4. Moral and Sustainable Selections: Acutely aware consumerism is influencing airport retail preferences. Youthful vacationers, particularly, are drawn to eco-friendly and moral manufacturers, encouraging airports to prioritize sustainability initiatives.

Trade Insights and Commentary

Justin Erbacci, ACI World Director Basic, remarked: “The ASQ 2024 Global Traveller Survey report reflects a landscape where travelers demand convenience, premium options, and sustainability.

They seek reduced stress and enhanced airport experiences with a focus on comfort, personalization, and ethical engagement.”

The report additionally emphasizes the broader implications of exterior occasions on air journey, providing actionable insights to advance airport expertise excellence.

Trade Collaboration

The 2024 GTS report was made attainable by means of the assist of IDEMIA because the Platinum Advisory Associate and NACO and Plaza Premium Group as Premium Sponsors.

As traveler preferences proceed to evolve, the report offers a helpful roadmap for airports striving to fulfill the challenges of a dynamic trade.