Friday, August 16, 2024
Studying Time: 2 minutes
The U.S. Journey Affiliation unveiled the 2024 Future and Mercury Award winners on the fortieth annual ESTO convention, hosted in Columbus, Ohio from August 11-13. The occasion, held on the Larger Columbus Conference Middle, culminated in a celebratory awards dinner the place these accolades have been introduced.
“The Destiny and Mercury Awards not only recognize creative achievement in destination marketing but also the outstanding effort to inspire visitation and promote travel in savvy and imaginative ways,” stated Ellen Davis, U.S. Journey Govt Vice President, Enterprise Technique and Trade Engagement. “Our destination community works every day to grow travel in ways that benefit local economies and communities. Congratulations to all the winners of this year’s awards.”
These awards highlight excellent achievements throughout 18 classes in vacation spot advertising, which play a pivotal function in boosting tourism and fostering trade progress.
Particularly, the Future Awards honor superior vacation spot advertising at native and regional ranges, whereas the Mercury Awards commend state-level accomplishments. This 12 months’s recipients have been chosen by an knowledgeable panel of almost 60 advertising professionals.
Classes ranged from broadcast promoting and digital campaigns to public relations efforts and progressive web site designs.
The ESTO convention is a key gathering for professionals in vacation spot advertising, rotating yearly amongst totally different host cities. It offers three days full of academic workshops, networking periods, and recognition of trade excellence.
In a notable spotlight from the convention, the Nationwide Council of State Tourism Administrators named Mike Mangeot, Commissioner of the Kentucky Division of Tourism, because the 2024 State Tourism Director of the Yr.
