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Sabre Hospitality, a department of Sabre Company famend for its superior software program and expertise within the world journey sector, has entered right into a strategic partnership with Frasers Hospitality, a outstanding world investor and supervisor of serviced flats and lodge residences. This collaboration will see the deployment of Sabre Hospitality’s cutting-edge SynXis® Retailing answer as an integral element of Fraser’s retailing technique, underscoring a big dedication to retail innovation and enhanced visitor providers.
“We are thrilled to partner with Frasers Hospitality in revolutionizing the guest experience and driving revenue growth through SynXis Retailing,” mentioned Scott Wilson, President, Sabre Hospitality. “This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavor, as it allows hospitality companies to not only offer accommodation but also to curate personalized experiences and ancillary services tailored to individual guest preferences.”
This collaboration marks a serious milestone within the enduring partnership between Sabre Hospitality and Frasers Hospitality, which started in 2009. By introducing Sabre Hospitality’s Retail Studio, Frasers Hospitality has enrolled certainly one of its properties within the Most well-liked Launch Partnership program as a pilot to leverage the capabilities of SynXis Retailing and improve the general visitor expertise. The pilot program has exceeded expectations, with the property reporting a big increase in ancillary income. Moreover, it enhances the prevailing SynXis Reserving Engine, offering a extra personalised visitor expertise and a seamless reserving course of via Frasers Hospitality’s platform.
“Our longstanding partnership with Sabre Hospitality has been instrumental in our success, and we are excited to embark on this new chapter with SynXis Retailing.” mentioned Mark Chan, Chief Working Officer of Frasers Hospitality. “We look forward to leveraging Sabre Hospitality’s latest solutions to analyze guest preferences and personalize our offerings as part of our purpose and commitment to curate and enrich guest experiences.”
SynXis Retailing empowers hospitality suppliers with the aptitude to “sell anything,” opening up new income streams for properties with restricted facilities, like serviced residences. This versatility permits hoteliers to raise their choices throughout their total portfolio, together with insurance policies, providers, meals and beverage choices, and even actions and experiences from third-party suppliers.
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